Community is the first threat to Google and Facebook in 15 years

Our GenZ artist insisted on her vision of the cover image for this conference talk of mine.

There was a major digital marketing + internet culture conference with livestreams on the national television and local tabloids, so I wanted my talk to be accessible and rather simple with a very clear messaging: Facebook is not a good tool for community building, please consider using something else.

For many people, this message was quite revolutionary and disappointing. The moderator asked what advice I could give to businesses willing to rethink their community and social strategy.

My reply: hire a zoomer. Young people sense cringe and naturally feel what is cool on the internet.

Then the moderator concludes the Q&A in a very sad voice: now both Olle and I have to think about how to stay relevant and young.

It was fun. Here’s the talk and the narrative for your convenience.

The video is currently unlisted on YouTube, but you’re welcome to share it across.
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