Good Tuesday to you,

One thing that has been chasing me since this live with Jamie is how the folks on the top floors often don’t understand the power of communities, so it is the job of the community manager to explain it. And it is hard in all dimensions.

This episode doesn’t just bring up the problem, but also offers a possible solution.

Jamie addressed and resolved this challenge using storytelling and pumping up her personal profile while also bringing up some numbers for the bosses to crunch through.

Take a walk with this episode. Perhaps, bookmark it. There’s a lot to think about.

Hosts:

Community builders and digital content creators. Available for contract work.

• Lera: artist, full-time gen z, queen 👑

• Karina: business leader​, money 🤑

• Anna: founder, writer, engineer 👩🏻‍🔬

• Olle: product, devrel, tech 🎥

Guest:

Jamie Cantrell Langskov, MongoDB, building communities for humans in the tech industry || Oxford comma & data privacy enthusiast.

LinkedIn + Jamie’s article about hiring CMs

Upcoming episodes:

Premium subscribers have access to a calendar with all upcoming live shows and community events.

• How to hire a community manager with Jamie Cantrell Langskov - MongoDB

• Making sense of online gatherings in 2021 with Guy 'Yug' Blomberg - Games Industry Gathering

• Running a Discord server for anime artists with Aigerim Aimova - Usagi Shop

• The community for community builders with Alex Angel - Commsor

• Using science to research online communities - Martina Pocchiari - PhD Candidate in Empirical Quantitative Marketing

• Calculating ROI for a community - Nick Dijkstra - Port

This show runs on our Discord server and is supported by a friendly pancultural community. Most speakers are our community members.

Weekly motivation:

Back to the value of a community. Jamie and many others (remember Zan from the previous Communities.show episode?) often calculate the value through the saved support money. Brian Oblinger does excellent math on it:

As a weekly motivation, I want to point to Lolita Taub’s tweet with the value of communities:

lolitataub @lolitataub

The benefits of community-driven cos They increase 💪🏽retention 💰LTV 📈sales leads 🌱organic word-of-mouth ☺️ membership 💸margins ✨sticky factor 🏰difficulty in replicating the business 💁🏽‍♀️ease to recruit talent For more read @bussgang's post. /3 hbr.org/2020/01/when-c…

hbr.orgWhen Community Becomes Your Competitive AdvantageHow businesses shift from selling products to building networks.

10:08 PM ∙ Aug 25, 2020

---

53Likes7Retweets

/This text has been written by Olle and reviewed by Lera and Grammarly