Martina Pocchiari | The research about online communities and our Product Hunt launch

The podcast is about a social scientist and her research projects. It is a new world to peek into. Also: we're giving away 5 premium subscriptions for a year.

As always after I stopped recording: we went to #people to hang out with our Discord community and ended up in a live-coding session with Martina and Taylor Swift.

Martina is very structured and super easy to chat about casual things, but when she speaks about her work - I don’t understand. I do understand the meanings of individual words but in my mind, they just don’t assemble into a narrative. At some point in the show, I even confessed and asked to talk in a simple language…

Then after the show, we had a fun exercise with Martina sharing her research results and asking for practical application options. I felt like a kid talking to an adult with Martina rephrasing my fragmented thoughts into a scientific language that I wouldn’t understand.

But I think, the more we hang out with Martina and her students in our Discord, the faster we’re able to develop a common lexicon and vocabulary.

Scientists are the new rock stars. You feel like that too, just never dared to tell anyone, right?

This episode ☝️ is also available in your favorite podcasts app if you’re a premium subscriber.


Martina Pocchiari is a PhD Candidate in Empirical Quantitative Marketing in the marketing group at the Rotterdam School of Management, Erasmus University.

Martina’s research projects
Martina’s LinkedIn


Community builders and digital content creators. Available for contract work.

  • Lera: artist, full-time gen z, queen 👑

  • Anna: founder, writer, engineer 👩🏻‍🔬

  • Olle: product, devrel, tech 🎥

May 19, Wednesday, 16:00 CET livestream:

Calculating ROI and putting business numbers to a community - Nick Dijkstra - Co-Founder & Product at Port

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Upcoming episodes:

You have access to the calendar with all upcoming live shows and community events. See the bottom of this email, if you haven’t added it yet.

  • The community for community builders - Alex Angel - Commsor

  • Online classes for making friends - Nina Iordanova and Niloo Ravaei - Good People

  • Running a Discord server for anime artists - Aigerim Aimova - Usagi Shop

  • Why Community Owner is not a Community Manager - Vincent Boon - Giants Technology

  • Using online events to build sustainable communities - Jana Boruta - HashiCorp

  • Developer communities and developer relations in 2021 - Alex Lakatos - Fidel API, Developer Avocados Weekly

  • Why businesses want to own communities in 2021 - Ashley Friedlein - Guild, Econsultancy

  • How to monetize community builders - Carmen Taubman - Unity, Community Coach

  • Soft confirmation from David Spinks - Cofounder of CMX, VP Community at Bevy

Here’s the Twitter thread if you want to follow our past and future guests

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/This text has been drafted by Olle, rewritten by Lera and verified by Grammarly