Jun 19, 2021 • 11M

Minimum viable community concept

Designing the community base and using fun content as the next step to engage members

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Bring your own Prosecco 🥂 Ohayo is a perfect kick-start for your Saturday morning: short, fun, usually has a clever idea and a burst of emotions.

It all goes well, we share our thinking for when we design communities for businesses and then Lera drops an edgy sex story, I reply with a story about a prison and we both decide to return to it next time.

We think that less is more, the community culture and lore has to develop as the community grows. But the problem about a minimum viable community has to be solved after you’ve figured out a short and precise one-liner for what would people utilize the community for, what is the job-to-be-done - help, support, webinar chat, etc.

The job-to-be-done for earliest iterations of The Community Punks was that Lera was an angry zoomer, so people used to come in just to hang out with her. Zoomer-as-a-service!

The community lore though is something we wanted to double down on in our community. We even wanted to start a dedicated YouTube channel for it with videos like:

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