How to nurture boring communities
Hot tubs on livestreams, a social scientist working on sticky communities, a #beer channel that helps people feel welcome in a professional community
This episode is about boring communities and there is a hot tub on the cover. Do you need non-clickbaity reasons to start your Saturday with it? 🥂
Social media is usually the top of the marketing funnel, and the community is a product. The top of the funnel should be appealing to the biggest audience possible, so has to be fun rather than useful.