May 15, 2021 • 14M

How to nurture boring communities

Hot tubs on livestreams, a social scientist working on sticky communities, a #beer channel that helps people feel welcome in a professional community

This episode is for paid subscribers
Lera and I dig into each other's head like in an old BMW

This episode is about boring communities and there is a hot tub on the cover. Do you need non-clickbaity reasons to start your Saturday with it? 🥂

  1. Social media is usually the top of the marketing funnel, and the community is a product. The top of the funnel should be appealing to the biggest audience possible, so has to be fun rather than useful.

  2. Professional communities still have to have “common“ channels so people feel safe posting and feeling like they belong here.

  3. Some communities prefer more channels that are mostly silent, some communities have fewer channels with more diverse action. These more dense channels are hard to follow for a lurker but are usually more fun for the community core.


  1. Lera took over our Instagram

  2. Joe and Alex talking about dense channels

  3. Conversation with Martina, the social scientist

🎶 When I was a young boy, my father took me into the city to see a marching band

I heard once that Lera sings this song when drunk. It has been haunting me since then. Now…

This episode is for paid subscribers