Jul 24, 2021 • 11M

Ode to gen z: how to not be boring on the internet

Even businesses are forced to have a personality to be likeable these days.

This episode is for paid subscribers
Lera and I dig into each other's head like in an old BMW

Did you notice that you just naturally skip corporate Twitter accounts, company newsletters and posts from Facebook pages? But then you do click, you do give a chance to messages that come from people, even if these people are company representatives. Remember?

And then if the message comes from a person, you may interact with it, yet if it is a corp bs with a human name on top, you skip again 💩.

People want to follow people 🤗, not PR-polished messages - and in this episode, we’re discussing the meta of how to be likeable on the internet, whether you’re a business or a person.

This episode is very personal. We’re hiding it under a naïve laughter, but we are sure you can feel the secondary plot line:

I enjoy when people like my company more than when people used to hang out with me because I was useful or whatever…famous… And this new experience is priceless 🥛.

Never live like boring people
Never do what boring people do
Never fail like boring people
You'll never watch your life slide out o…

This episode is for paid subscribers