A short story of a Gen Z enforcing her vision onto millennials
A short story of a Gen Z enforcing her vision onto millennials
How to convert audience into a community by making content that people can relate to and how nobody cares about your company and product otherwise.
It has taken her a while to enforce her vision, one old boring dude at a time. This is how it started, and this podcast episode is pretty much a report on how it is going.
The world has changed to a people talking to people approach, this is why community is such a hot topic. The problem is: many business leaders don’t get it and are so afraid of delegating the communication strategy to someone who understands the internet natively.
We’re joking that Gen Z is a solution to everything, but the truth is - it requires a diverse team to deliver a great product.
So, listen to your zoomers and all the silent ones in the team, or miss out on neat shit.
Links:
Lera is pitching the Gen Z-first approach for the first time
An episode where Anna, Lera and Olle change roles
An example of the fun content for a business, that we’re talking about
Our short podcast about unconscious bias in the business world
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