Guy 'Yug' Blomberg | Making sense of online networking in 2021 - The Communities Show

How do we network until "life is back to normal"? Zoom vs IRL vs hybrid? Guy Blomberg has a Discord community and runs various online events as a solution.

This episode ends with a discussion about an inclusive invite-only community. Once again: 1. inclusive. 2 invite-only. Also heavily moderated.

The trick is: people are complex, and their cultures are diverse. To build a community, where everyone (who was able to pass the vetting…) feels comfortable, one has to define and enforce the rules.

Someone could bring up the “community starts with a culture“ as the solution. Maybe. The vetting and moderation process works for Guy, it works for their gamedev community. That’s how clubs work.

And there’s more in this episode: hybrid events, Zoom vs Discord, business networking and Xsolla Diamond Club.


Community builders and digital content creators. Available for contract work.

  • Lera: artist, full-time gen z, queen 👑

  • Karina: business leader​, money 🤑

  • Anna: founder, writer, engineer 👩🏻‍🔬

  • Olle: product, devrel, tech 🎥


Guest: Guy 'Yug' Blomberg - Program Director Xsolla Diamond Club

Games Industry Gathering (#TheGIG)

Upcoming episodes:

Premium subscribers have access to a Google Calendar with all our scheduled events along with an invite-only Discord channel where we coordinate this show.

  • Community analytics, benchmarks and other numbers - Rosemary O'Neill - Crowdstack

  • Running a Discord server for anime artists - Aigerim Aimova - Usagi Shop

  • The community for community builders - Alex Angel - Commsor

  • Using science to research online communities - Martina Pocchiari - PhD Candidate in Empirical Quantitative Marketing

  • Calculating ROI for a community - Nick Dijkstra - Port

  • Online classes for making friends - Nina Iordanova and Niloo Ravaei- Good People

The Communities Show runs on our Discord server and is supported by a friendly pancultural community. Most speakers are our community members.

Join our Discord

Run The World is just $150 instead of $429

This is an offer from our partners, but the copy is mine.

I think that Run The World is a decent solution for a virtual event, and I like the team behind it. I would build a virtual event or even a series of interactive meetups on it if I could not use Discord.


Run The World on a sale

Weekly Motivation

In this episode with Guy, we talked about having meaningful online networking. But just last week I had a set of IRL meetings, two of that lasted more than 3 hours, non-stop.

I enjoyed that time, I was tired but happy. Yet I physically cannot survive more than an hour on a call. I am not unique, I bet?

I have just verified an obvious thing: emotional connections and trust-building is many times faster in real life. But that’s not the point.

The point is: we’re working on an online course for community owners where we promise emotional connections, trust and a community. And I think we can make it, along with other clever minds in this world, such as Wes Kao.

/This text has been written by Olle and reviewed by Lera and Grammarly