Alex Lakatos | The backstage of developer advocates' work

Alex from developer avocados 🥑 and Olle (Unity3d, King) share insider #devrel stories while Anna thinks we're just salespeople in disguise and Lera thinks we're old boring dudes

There’s always a backstage in any profession or craft: things and stories for an inner circle only - like when we “work for the devil”, as Alex is putting it.

People like Alex and I used to travel, do talks, training, write docs, write code, tell other programmers what to do with their lives.

This video podcast is a unique peek into the unspoken secrets of developer relations that touches community building and how developer advocates can leverage the passion economy.

The secondary plotline in the video is how Anna thinks developer advocates are salespeople in disguise but changes her mind towards the end, and how Lera thinks devrel people are old dudes who think they’re so smart and she doesn’t change her mind.

So if you’re a young woman working in developer relations, please raise your hand to be a role model for Lera and other young geeks.

Next live episode: Wednesday at 7 AM PST/16:00 CET in Discord

  • How to monetize community builders - Carmen Taubman - Unity, Community Coach
    Carmen is a community builder, a creator and an agency, 3 in 1
    I sense a very fun show 🍹


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Upcoming episodes:

Premium subscribers have access to the calendar with all upcoming live shows and community events.

Here’s the Twitter thread if you want to follow our past and future guests.

The next available slot is in late October…

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  • The community for community builders - Alex Angel - Commsor

  • Calculating ROI and putting business numbers to a community - Nick Dijkstra - Co-Founder & Product at Port

  • How to monetize community builders - Carmen Taubman - Unity, Community Coach

  • The Ultimate Community Building Guide - Tom Ross, Design Cuts

  • Can you fast-grow communities if you really need it? - Rick Turoczy, PIE

  • Can community be the core of a business? - David Spinks, CMX, Bevy

  • Does it make sense to monetize community and members through crypto? - Tristan Pollock,, 500 Startups

  • Building developer community as a product - Steph Smith, growth marketer, writer, and indie maker

  • How to build communities on relations instead of attention-retention numbers - Laís de Oliveira, On Deck

  • In process: Erin Mikail Staples from Orbit, Tersha Willis from, Pauline Narvas from Gitpod.

The Community Show Hosts:

Community builders and digital content creators. Available for contract work.

  • Lera: artist, full-time gen z, queen 👑

  • Anna: founder, writer, engineer 👩🏻‍🔬

  • Olle: tech, relations, occasional cringe 🎥

  • Piotr: a very likeable man of many talents 🧉