Tom Ross | Building a Community-led business
How emotions and friendships are more important than metrics for your company.
Tom Ross explains how to think about a community from the business perspective but not from the metrics perspective. He hypnotizes and mesmerizes, Lera, Anna and I just sit tight and listen - a rare occasion.
Tom is not some dreamer with crazy ideas, he has actually built a business and several large communities. He brings explains in detail how amazing people are when you’re nice to them as a company.
It all feels a bit like a fairy tale 🧚 in Tom’s words - a perfect team and all things just happening around and good ideas just floating out there 💐 - once you as a business understand how to be nice and commit to it.
This episode is about fundamental basics and it may feel odd. Thing is, when we become entrepreneurs or big bosses, we focus on metrics but often forget what matters most.
Consider this episode a slap on your big-boss worldview 📈 and look for the secondary plotline where Tom explains what it took him to get him there.
Tom has a book that Anna and Lera like, he has a set of podcasts and a lot of good practical thoughts about communities. He uses simple language so it is easy to listen but not hear what he says.
The secondary plotline where Tom tells about his health issues and work-work balance resonates with me strongly. I understand that it would have been my path if not for Lera 😶
So who knows you better, your spouse or your co-founder?
We recorded a background story around Tom, Lera and me as an Ohayo podcast. It is available to premium subscribers.
Tom Ross’ book - The Community Manual
His podcast that is similar to our Ohayo
Episode with David Spinks that we refer to
Community Design Program
Here’s something in small print for those who do read our newsletter 🧉 Lera and I have rolled out a draft of our community design program.
We’re polishing it, getting feedback, changing bits. But you can take a look and reply to this email if you want to have your say.
The Twitter thread with The Communities Show speakers for you to find who to follow. And these amazing people are our next guests:
Rick Turoczy, PIE
Tristan Pollock, CTO.ai, 500 Startups
Steph Smith, growth marketer, writer, and indie maker
Laís de Oliveira, On Deck
Erin Mikail Staples, Orbit
Tersha Willis, terrible.group
Pauline Narvas, Gitpod
Yuval Yarden, Venwise
Jenny Weigle, Chief Community Officer & Community Strategy Consultant
Thanks for supporting us!
We’re figuring partnerships and deals at the moment. Reply if you have something on your mind ✨
Offer from the partners
Consolto feels like Zoom meets Calendly for $59 lifetime
Swipebucket is a nice tool for digital gardening
Hippo Video is like Loom but with more tracking and tailored to sales
Spayee lets online course creators sell their craft online with a push of a few buttons
The Community Show Hosts:
Community builders and digital content creators. Available for contract work.