1

Some 18 months ago I was a developer relations expert and consultant who was trying to explain to my clients and the world that online communities, online events and livestreaming is the same thing and a fast-approaching future of devrel, customer success and probably even product marketing.

I wasn’t popular with this opinion, since it meant that sales, marketing and product departments had to work together and devrel folks had to master a new craft. Let’s just wait a few months until the pandemic is over - was the feedback.

2

Today Lera and I help businesses with an online community and culture design. We highlight the ‘culture’ part a lot, we believe that culture and values are why people stick in the communities, orbit the brands and want to buy certain products.

It is also a complex message to comprehend and hard to take an action point.

3

And the third unpopular opinion for today is what the Ohayo podcast episode is about - people want in-person events because it is much faster and ea…