What do you expect when googling “how long to boil potatoes”?

A pop quiz on potato species? A list of 101 ways to boil potatoes? A number?

What do you expect when googling “how long to boil potatoes”?

• A pop quiz on potato species

• A list of 101 ways to boil potatoes

• A number

So a number it is? But the correct answer is “it depends” since the number does depend on if potatoes are for a salad or a mash, if you have sweet potatoes, etc.

Still, you probably just want a number and you don’t care about the theory. Correct?

Then what do you google when you think that you need a community?

Where do you even start googling?

I think you’d just hire a community manager and let them google instead.

With communities, there’s mostly “it depends” as an answer or just a long set of good practices. Because communities are people, and people are different, have various needs and moods that change all the time.

In a week Lera and I are conducting a “Social Media vs Communities” training for Swedish game development accelerators (it is online on our Discord, October 14, 11 AM CET, you’re invited too) and we’re going as narrow as we can.

We’re terri…