The business value of a community manager - The Communities Show

Premium version with bonus content, a community ROI calculation by Brian Oblinger and a motivation by Lolita Taub

One thing that has been chasing me since this live with Jamie is how the folks on the top floors often don’t understand the power of communities, so it is the job of the community manager to explain it. And it is hard in all dimensions.

Jamie addressed and resolved this challenge using storytelling and pumping up her personal profile while also bringing …

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