One thing that has been chasing me since this live with Jamie is how the folks on the top floors often don’t understand the power of communities, so it is the job of the community manager to explain it. And it is hard in all dimensions.

Jamie addressed and resolved this challenge using storytelling and pumping up her personal profile while also bringing up some numbers for the bosses to crunch through.

Take a walk with this thought. Don’t remove this episode from your podcasts app for a while. This episode doesn’t just bring up the problem, but also offers a possible solution.