Apr 17, 2021 • 8M

How to pivot a ballet studio to a hybrid model based on an online community

Can a ballet teacher pivot to a creator model with a focus on community? Yes, totally. And it makes enormous sense.

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In 2000s everyone needed a website. In 2010 everyone needed a Facebook page. In 2021 everyone needs a community.

In fact, the a creator + community model functions very well for teachers, since they already have an audience that is almost ok with online and is anxious about “back to normal“.

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Hosts:

  • Lera: artist, full-time gen z, queen 👑

  • Olle: product, devrel, tech 🎥

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/This text has been written by Olle and reviewed by Lera and Grammarly

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